450% Organic Traffic Growth in Just Over 8 Months

The Business Challenge

SEO Challenges

  • Organic traffic drop
  • Website redesign & migration (important to maintain any current ranking)
  • Redirects (important to maintain any link equity and DA acquired over the years)
  • URL structure not optimized
  • On-Page optimization issues
  • No structured data for FAQ and online courses
  • Missed opportunities for Internal linking
  • Content not optimized for long-tail queries and user search intent

Solution + SEO Responsibilities

SEO Responsibilities: 

  • Performed technical audit of the existing website using ScreamingFrog.
  • Identified all URLs with link equity and redesigned the URL structure for the new website
  • Performed a competitive gap analysis to understand the current ranking picture and identified low-hanging fruits (keywords that have real ranking possibility in short-term)
  • Performed extensive keyword research and competitive keyword analysis, and identified focus keywords for the money pages, including all keyword variations.
  • Performed SEO audits of the existing website, to identify top-ranking pages/posts and uncover internal link-building opportunities

SEO Strategy

SEO Tactics Deployed

  • Analyzed organic traffic for the current website using GSC, identified underperforming pages with low CTR, and provided the necessary guidance for improvement.
  • Researched the industry and competition, identified the most used search queries, user search intent behind each query, and built a content calendar for 6 months.
  • Created content briefs and outlines, optimized and published content on website/blog
  • Used content pruning to improve crawl budget, and made use of all missed ranking opportunities
  • Worked on backlink strategy (HARO, Guest Posts, backlinking opportunities from industry websites, unlinked brand mentions)
  • Analyzed organic rankings every month, and provided reporting



This helps us prevent spam, thank you.

(Note: Due to the agreement I have with the agency I provided SEO services, I am unable to disclose the client’s name)