Operatic Agency, 10, 2022 – 02, 2024
Responsibilities & Achievements
- Increased organic traffic by 62% and CTR by 69% for an auto insurance client through full-funnel SEO strategies.
- Played a leading role in developing the agency’s internal SEO processes, resulting in improved campaign efficiency and better resource allocation across departments.
- Delivered clear SEO strategies and roadmaps for clients, aligning organic search efforts with broader marketing goals.
- Collaborated with creative and development teams to ensure SEO was integrated into UX and design.
- Conducted audits, implemented technical SEO improvements, and optimized site structure for crawlability and performance.
- Developed long-form content and metadata aligned with SERP intent, increasing organic visibility.
- Created SEO business cases and reporting documents to secure client buy-in for larger optimization initiatives.