SEO Experience

Responsibilities & Achievements

SEO

• Executed on-page and off-page SEO tasks that lead to an organic traffic increase of 62% for client in the auto insurance industry.
• I deployed an effective on-page and content marketing strategy targeting head terms + long-tail keywords to engage customers at different stages of the buyers journey.
• Developed holistic SEO strategies, roadmaps that helped grow client’s business, and managed day-to-day SEO activities on a number websites.
• Conducted comprehensive SEO Audits to identify on-page and technical SEO opportunities that contributed to organic traffic gains at scale.
• Documented recommended solutions in a concise manner, and collaborated with the developers and other internal teams on SEO implementations.
• Monitored and analyzed site performance using industry leading SEO and site analytics tools.
• Developed realistic business cases to convince SEO clients on initiatives and goals to prioritize.
• Provided performance based reports against KPIs, presenting the results to senior leadership and clients

Content

• Crafted long-form, factually accurate content, boosting the organic visibility and brand reputation for clients.
• I utilized search data from tools like AHREFs, Search Console, and Google Trends to understand user intent, shape our content strategy, and uncover business opportunities.
• Created and maintained an editorial content calendar
• Edited and formatted digital copy, including blogs and various online materials, ensuring consistency and engagement.
• Efficiently uploaded edited and SEO-optimized blogs to our website using our Content Management System (CMS), maintaining a seamless content flow.
• Collaborated with the creative team to integrate SEO strategies with broader marketing campaigns, enhancing campaign coherence and impact.
• Played a key role in developing the SEO processes, enhancing overall work efficiency and the delivery of SEO campaign results.
• Utilized audience research tools like SparkToro, for market research and dig deeper into audience insights.

Responsibilities & Achievements

• Spearheaded the development of SEO strategies that resulted in over 450% increase in organic traffic for a client in the life sciences training industry.
• Build and deployed effective SEO strategies that resulted in a 44% improvement in organic traffic year over year for real estate client
• Led a team of digital marketers in managing SEO campaigns for up to 15 clients identifying opportunities for organic traffic, engagement and business growth.
• Built content outlines based on keyword research, guiding the copywriting team in creating helpful and relevant content that aligned with user search intent.
• Utilized Google Search Console, and Google Trends data to guide content development strategies.
• Developed and executed backlinking strategies by analyzing competitors’ profiles, leading to improved domain authority and reputation.
• Conducted extensive keyword research to find keywords with higher conversion potential, to guide content strategies, and improved organic traffic.
• Performed technical web audits to assess website health, and presented the information in clear, actionable reports to clients.
• Worked closely with the paid media team on remarketing campaigns.
• Advised clients on organic social media strategies, and how to leverage website content for social media.
• Successfully managed team-based SEO projects and mentored colleagues on best practices in SEO and user experience, fostering a culture of continuous improvement and learning.

Responsibilities

• Responsible for developing the SEO strategy, managing, and executing organic search campaigns that aligned with the company\\\'s business objectives.
• Played a key role in the development, implementation, and launch of a new online learn-with-movies platform for colleges and universities.
• Improved organic lead generation by 50% through actionable landing pages.
• Managed email campaigns, and produced graphic elements for web and print media.
• Implemented online tracking conversions for multiple accounts using Google Analytics and GTM, analyzed metrics, prepared monthly reports and dashboards.