SEO Experience

Edi Nehani
Senior SEO Specialist

Results-driven Senior SEO Specialist with 5+ years of experience and a track record of delivering business growth. My focus is on working diligently to develop SEO practices that help build an SEO infrastructure, put into action SEO processes, improve KPIs (traffic, rankings, conversions), and educate internal teams on best practices. My goal is to leverage my experience to make an invaluable contribution to your organization’s organic search rankings and conversions.

 

Connect With Me on LinkedIn

 Skills

SEO Strategy

SEO Roadmapping

SWOT Analysis

Keyword Research

SEO Audits

Content Optimization

Presentation

 Education
Digital Marketing Analytics
Marketing Analytics 2021-2021
University of Illinois at Urbana-Champaign
CGPA: Certification
Customer Analytics
Customer Analytics 2021-2021
Wharton Online
CGPA: Certification
Business Communications
Business Communications 2007-2007
Humber College
CGPA: Diploma
Web Design
Web Design 2002-2003
First Interactive Computer College
CGPA: Diploma
Bachelor Degree
Classical Music (Clarinet) 1991-1995
Academy of Fine Arts (Albania)
CGPA: Bachelor Degree
 Experience
1. Operatic Agency
Senior SEO Specialist
10, 2022 - 02, 2024

Responsibilities & Achievements

SEO

  • Executed on-page and off-page SEO tasks that lead to an organic traffic increase of 62% for client in the auto insurance industry.
  • I deployed an effective on-page and content marketing strategy targeting head terms + long-tail keywords to engage customers at different stages of the buyers journey.
  • Developed holistic SEO strategies, roadmaps that helped grow client’s business, and managed day-to-day SEO activities on a number websites.
  • Conducted comprehensive SEO Audits to identify on-page and technical SEO opportunities that contributed to organic traffic gains at scale.
  • Documented recommended solutions in a concise manner, and collaborated with the developers and other internal teams on SEO implementations.
  • Monitored and analyzed site performance using industry leading SEO and site analytics tools.
  • Developed realistic business cases to convince SEO clients on initiatives and goals to prioritize.
  • Provided performance based reports against KPIs, presenting the results to senior leadership and clients
  • Content

  • Crafted long-form, factually accurate content, boosting the organic visibility and brand reputation for clients.
  • I utilized search data from tools like AHREFs, Search Console, and Google Trends to understand user intent, shape our content strategy, and uncover business opportunities.
  • Created and maintained an editorial content calendar
  • Edited and formatted digital copy, including blogs and various online materials, ensuring consistency and engagement.
  • Efficiently uploaded edited and SEO-optimized blogs to our website using our Content Management System (CMS), maintaining a seamless content flow.
  • Collaborated with the creative team to integrate SEO strategies with broader marketing campaigns, enhancing campaign coherence and impact.
  • Played a key role in developing the SEO processes, enhancing overall work efficiency and the delivery of SEO campaign results.
  • Utilized audience research tools like SparkToro, for market research and dig deeper into audience insights.

2. Conscious Commerce Corporation
Senior SEO Specialist
04, 2021 - 03, 2024

Responsibilities & Achievements

  • Spearheaded the development of SEO strategies that resulted in over 450% increase in organic traffic for a client in the life sciences training industry.
  • Build and deployed effective SEO strategies that resulted in a 44% improvement in organic traffic year over year for real estate client
  • Led a team of digital marketers in managing SEO campaigns for up to 15 clients identifying opportunities for organic traffic, engagement and business growth.
  • Built content outlines based on keyword research, guiding the copywriting team in creating helpful and relevant content that aligned with user search intent.
  • Utilized Google Search Console, and Google Trends data to guide content development strategies.
  • Developed and executed backlinking strategies by analyzing competitors’ profiles, leading to improved domain authority and reputation.
  • Conducted extensive keyword research to find keywords with higher conversion potential, to guide content strategies, and improved organic traffic.
  • Performed technical web audits to assess website health, and presented the information in clear, actionable reports to clients.
  • Worked closely with the paid media team on remarketing campaigns.
  • Advised clients on organic social media strategies, and how to leverage website content for social media.
  • Successfully managed team-based SEO projects and mentored colleagues on best practices in SEO and user experience, fostering a culture of continuous improvement and learning.

3. Anuvu (Criterion Pictures)
Digital Marketing Manager & SEO Specialist
12, 2008 - 09, 2021

Responsibilities

  • Responsible for developing the SEO strategy, managing, and executing organic search campaigns that aligned with the company\\\'s business objectives.
  • Played a key role in the development, implementation, and launch of a new online learn-with-movies platform for colleges and universities.
  • Improved organic lead generation by 50% through actionable landing pages.
  • Managed email campaigns, and produced graphic elements for web and print media.
  • Implemented online tracking conversions for multiple accounts using Google Analytics and GTM, analyzed metrics, prepared monthly reports and dashboards.


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