Senior SEO Manager – iGaming

Blazesoft, 04, 2024 – PRESENT

• Spearheaded the SEO strategy and execution for a newly launched U.S. iGaming brand, reaching 66.8K monthly organic traffic and over 100K new users within 3 months of launch.
• Collaborated on brand development, including naming, domain acquisition, and protection strategy.
• Led all SEO research, keyword mapping, and clustering based on opportunity analysis and user intent.
• Architected the website’s URL structure, internal linking, schema, and crawlability.
• Oversaw GSC performance monitoring to proactively identify and resolve indexing, crawling, and duplication issues by coordinating with development teams.
• Leveraged AI tools (Frase, ChatGPT, Keyword Insights) to automate and scale content outlines, query clusters, and SEO workflows.
• Proposed UX and conversion improvements backed by behavioral data, informing product and CRO decisions.
• Built a scalable blog infrastructure and produced a keyword-driven monthly content calendar aligned with marketing goals.
• Mentored junior SEO team members across keyword research, on-page optimization, and link-building strategies.
• Managed off-page strategy execution, growing referring domains from ~200 to 1,200+ in under 6 months.
• Created SEO forecasts, dashboards, and quarterly reports that supported executive planning and growth strategy.