Blazesoft, 04, 2024 – PRESENT
- Spearheaded the SEO strategy and execution for a newly launched U.S. iGaming brand, reaching 66.8K monthly organic traffic and over 100K new users within 3 months of launch.
- Collaborated on brand development, including naming, domain acquisition, and protection strategy.
- Led all SEO research, keyword mapping, and clustering based on opportunity analysis and user intent.
- Architected the website’s URL structure, internal linking, schema, and crawlability.
- Oversaw GSC performance monitoring to proactively identify and resolve indexing, crawling, and duplication issues by coordinating with development teams.
- Leveraged AI tools (Frase, ChatGPT, Keyword Insights) to automate and scale content outlines, query clusters, and SEO workflows.
- Proposed UX and conversion improvements backed by behavioral data, informing product and CRO decisions.
- Built a scalable blog infrastructure and produced a keyword-driven monthly content calendar aligned with marketing goals.
- Mentored junior SEO team members across keyword research, on-page optimization, and link-building strategies.
- Managed off-page strategy execution, growing referring domains from ~200 to 1,200+ in under 6 months.
- Created SEO forecasts, dashboards, and quarterly reports that supported executive planning and growth strategy.
SEO Skills
- SEO strategy
- On-Page Optimization
- Keyword Research
- Content Strategy
- Off-Page Optimization
HTML, CSS, JavaScript (related to SEO) - Local SEO
- Google Business Profile
- Content development and optimization
SEO Tools
- Screaming Frog
- Google Search Console
- Google Analytics
- Google Tag Manager
- Data Studio
- Google Sheets
- Ahrefs
- SEMRush
- Keyword Insights
- Frase
- ChatGPT
- Google Keyword Planner