Conscious Commerce Corporation (CCC) is a digital marketing agency based in Alberta. From April 2021 through May 2024, I served as Head of SEO—managing the strategy and execution across a portfolio of 12+ clients while also leading a team of digital marketers.
This was the role where I built the broadest range of SEO experience at the agency level: local and national campaigns, regulated industries, e-commerce, B2B, real estate, and life sciences. It’s also where two of my most significant career results happened — results that demonstrate what SEO can accomplish when strategy, execution, and client alignment are all working together.

Client Results

Life Sciences Client — 450% YoY Organic Traffic Growth

This client operated in the life sciences online education space — a niche with genuine regulatory complexity and a highly specific, professional audience. They weren’t trying to rank for broad consumer terms. They needed to be visible to procurement officers, compliance professionals, and training coordinators searching for accredited, credible training solutions for their teams.

I built and executed a data-driven SEO strategy that addressed all three dimensions of that challenge:

• On-page: Comprehensive keyword research mapped to professional search intent at every stage of the user journey. Content restructured and expanded to match what decision-makers were actually searching for — not just what the client thought they were searching for.
• Technical: Full site audit, crawlability improvements, site structure optimization, and structured data implementation to help search engines understand the content hierarchy and credibility signals.
• Off-page: Link acquisition focused on authoritative sources in the life sciences, healthcare, and professional training space — building the domain credibility that allowed competitive rankings to follow.

The result: 450% year-over-year organic traffic growth. But the more significant outcome came next.

Managing a Portfolio of 12+ Clients

Beyond the SEO results, this role required managing SEO strategy and execution across more than twelve simultaneous client accounts — spanning retail, manufacturing, real estate, SaaS, and life sciences. That meant:

• Building individual SEO roadmaps for each client, prioritized by their specific goals and competitive landscape
• Running monthly content plans mapped to search intent and business value across all accounts
• Managing a team of digital marketers — providing coaching, task prioritization, and KPI-driven performance feedback
• Coordinating with paid media and social teams to repurpose SEO content across channels and maximize the return on content investment

Managing at this scale requires systems. I built standardized processes for audits, reporting, keyword research, and content briefing that allowed the team to deliver consistently without every campaign depending on my direct involvement in every task.

My Approach

SEO Strategy & Roadmapping

Each client started with a competitive analysis and keyword landscape audit — identifying where organic opportunity existed relative to their current authority and the competitive field. From that, I built roadmaps that sequenced technical, content, and off-page work by effort and impact. Local clients needed a different entry point than national ones. Regulated industries (life sciences, insurance) required extra care around content accuracy and compliance. The roadmap for a SaaS client looked nothing like the roadmap for a real estate agency — and it shouldn’t.

Analytics & Reporting

I used GSC, GA4, Ahrefs, and Screaming Frog data to build competitive analysis and growth projection presentations. Client-facing dashboards in Looker Studio tracked rankings, traffic trends, and conversion performance in plain language. Monthly calls covered what was working, what needed adjustment, and what was coming next — with data, not gut feelings.

Clients who understand what their SEO investment is actually doing are far easier to retain and far more willing to invest further. Transparent reporting was a commercial advantage, not just an administrative one.

Client Facing & Account Management

I attended discovery calls, monthly performance reviews, and roadmap presentations for the full client portfolio. That included educating clients on SEO trade-offs, realistic timelines, and compliance considerations in regulated niches — particularly important in life sciences, where content accuracy has real institutional stakes.

Securing buy-in for larger roadmap investments required building business cases. “We need to improve your technical SEO” doesn’t get budget approved. “These three technical issues are suppressing your rankings for your highest-converting pages, and fixing them is projected to increase organic revenue by X” does.

How This Role Helped Me Grow

Three years managing a diverse client portfolio at the agency gave me a depth of pattern recognition that single-client or single-industry roles don’t. I learned to identify quickly what’s causing site underperformance (technical vs. content vs. off-page vs. simply not enough time), how to set expectations to realistic timelines without losing client confidence, and how to build SEO teams that can execute without constant senior supervision.
The work I did with the life sciences client in particular shaped how I think about AEO and AI search today. Content that earns trust — fact-cheked and specific, backed by authority, and consistently maintained — is the same content that earns visibility in AI-generated answers. The principles were already there. The channel was just about to change.

Working in a regulated industry or a niche with a specific professional audience? Get in Touch

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